Designer of Digital Experiences, User Interfaces, Marketing Content, & Brand Identities.
Hey there, my name is Jaclyn—welcome to my site! My expertise in the realm of design and marketing content is multi-faceted—I’ve led and executed countless high-touchpoint projects for major B2B companies and smaller B2C, service-oriented businesses. Website design, digital ad campaigns, printed marketing materials, brand identities, and more are all exciting creative initiatives in my wheelhouse.
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UX / UI Design
With more than just the visual in mind, user experience (UX) for websites is about creating a clear path forward that’s not only enjoyable and intuitive, but memorable and a catalyst for action. And of course no UX would be complete without a purposeful and modern user interface (UI) to make your brand shine.
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Brand Identity Design
Starting from scratch or working within the existing brand style—either way, branded identity designs need to be consistent across media and intentional in message in order to effectively tell a story. From logos to letterhead, websites, ads, and more—creating a united brand is creating a strong brand.
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Print and Product Design
Print—the original user experience. From books and business cards to t-shirts and vehicle decals—the printed experience is a physical journey comparable to (if not more memorable than) digital ones. Print design is far from obsolete, and may be more important now than it ever has been.
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Digital Marketing Design
Messaging with a purpose. Getting your story out there and captivating your audience is tricky these days, but it doesn’t have to be. Knowing your audience and knowing what speaks to them will help drive conversions. And designing effectively for different screens and platforms is a major key.
The human behind the screen.
A “Jac” of all trades.
These platforms are the sharpest tools in my kit—but there’s many more that I work with as well, get in touch if you’re curious.
Program/Platform Icons: Adobe XD, InDesign, Illustrator, Lightroom, Photoshop, Squarespace, Sketch, Constant Contact, Word, PowerPoint, Asana, Google Drive, Zoom, and Harvest.
Awards.
Projects I have led or contributed to have won quite a few awards from several institutions. The judges range from designers at big name companies—think Google, Adobe, and Facebook—to incredibly talented freelancers. It’s always an honor to have other skilled people feel your work is worthy of recognition. Listed here are several of the awards my work (or work I have contributed to) has won. If you’re curious about specific projects tied to these awards, see the individual project pages or get in touch!
Honestly, the best award is you reading this far down my page. Thanks friend.
