Print & Product Design
Seasons Ad Campains
Project: Customized Marketing
Scope: Printed and digital ads, In-store materials
Skills Demonstrated: Layout design, theme image curation, photo editing, photography, creative copywriting
Details: Seasons is a chain of specialty grocery stores specializing in Kosher food products and had been a long-time client of Advantages. Advantages had amplified the Seasons “Shop with Family” messaging so well that every Jewish family on the East Coast knew who Seasons was and loved to shop there. Once I joined the Advantages team, I studied the Seasons brand extensively and had the pleasure of working on and overseeing designs for several of their marketing campaigns, in-store signage, printed materials, and photoshoots. Taking the Seasons visual brand to a whole new level was my mission.
Additional Credits: Campaigns and designs created alongside other brilliant people at Advantages, including a production manager and copywriter.
Campaign Highlight: One of my personal favorite campaigns was a winter “game-night” themed campaign. Since upper-east-coast winters are bone-chilling, we wanted to emphasize a way for Seasons to help families spend more time together while enjoying their delicious, pre-cooked meals. I had the pleasure of coming up with the copy and the imagery used for the campaign, as well as the actual design of the full-page ads that ran in several of the local magazines and newspapers.
In addition to marketing campaigns, I also designed store signs, menus, flyers, window decals, and more. Seasons was one of our biggest clients, so our design team was working on projects and campaigns for them almost daily. These are just a few of the endless projects I personally worked on.
And since this was before the age of AI, all of the photo editing (and there was a lot!) was done by hand. I can now confidently say that there is nothing I cannot Photoshop now!
